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People Are More Connected to Brands in Social Media More Than Ever [Infographic]
As a recent report called The Curve produced by NBCUniversal Integrated Media points out, people are more connected to brands in social media than ever, but brands are still falling short. Average...
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Email Design Best Practices Infographic
Great email design tips from Email Monk. There are a lot of low hanging fruit here. If you implementing these best practices into your current email campaigns, then you’d be an idiot not to start...
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Shopping Behaviors: New Age Shoppers Path to Purchase
Information Search 42% shoppers research about products 21% shoppers read expert and user reviews 52% trust online ratings and reviews as most influential in purchase decisions followed by advice from...
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Tablet Shopping Behaviors Infographic
This speaks volumes of why optimizing your eCommerce experience for tablets should be a top priority. 87% use their tablet to browse products online 71% purchase products on their tablet 41% buy an...
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Future of Global Digital Retail [Infographic]
Key takeaways: 21% of consumers conducted a mobile search before making an offline purchase A retailer using data to its full could increase its operating margin by more than 60% 10-25% of social...
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Brand Affinity in Social Media (Infographic)
The top reasons consumers cite for becoming fans of a brand on Facebook: To support a brand I like To receive regular updates from brands I like To share my personal good experiences To share my...
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Engaging your Brand’s Most Important Asset: Employees
Over the last year and a half, I’ve reached the point in my career where my success depends not only on my own strategies, planning, hard work and determination, but how well I can communicate those...
View ArticleSimple Steps to Make Branding Work for You
Marketing and branding products goes beyond just creating a clever slogan and a few good ads for print and web. What many startups tend to forget is that branding is a big part of the deal as well....
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Interview with 46 Rules of Genius Author Marty Neumeier
Marty Neumeier’s professional goal is to bridge the distance between business and design. As an advocate for creative thinking and innovation, Marty has published a must-read collection of quick read...
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Never Before Seen: Using Video to Drive Brand Engagement
Sony launched an impressive campaign this week where they teamed up with a diverse range of filmmakers, artists and influencers to create a series of new films celebrating the “never before seen”....
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15 Awesome Marketing Lessons From 3 Awesome Instagram Accounts
Social media has exploded in the last 10 years, Facebook has well over a billion active users, with Twitter and Instagram claiming 300 million people each, and it’s a trend that is set to keep on...
View ArticleTop 3 Secrets to Building a Lasting Brand in 2017
Oh, Internet… You’ve done so much good for us, made our lives so much easier, and you’ve opened up the floodgates for companies and brands to get recognized in a matter of seconds. This was not...
View ArticleWays To Create Brand Loyalty
4 Ways To Create Brand Loyalty For businesses to be successful and to grow, fostering a sense of brand loyalty is essential. You need to be able to become the ‘go to’ company in your sector for as many...
View ArticleCompeting with the Big Brands
It may be the way of the world that the bigger the company, the more likely it is to steamroll over the smaller brands, but that’s not to say that your SME can’t compete with the big brands. There are...
View Article4 Great Video Marketing Examples from 4 Industries
Brand marketing is one of the best ways to generate interest in your business and grow your audience, and one of the biggest audiences on the web are using video content. Billions of videos are watched...
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How to Update My Business’s Brand Awareness in 5 Easy Steps
Brand awareness is vital for ensuring your company remains competitive and visible in the marketplace. People knowing about your brand is the first step to them potentially deciding to purchase from...
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Top Branding Strategies Amid a Global Pandemic
Right now, consumers are more concerned with everyday needs than ever before. Much of the world is in survival mode. The branding strategies and marketing tactics that worked before COVID-19 reached...
View ArticleFun merch ideas for your business
Designing merch for your business can be a great way of getting your name out there and generating a buzz. Everyone loves receiving free gifts, particularly if they have an attractive design and are...
View ArticleHow to Provide Professional Ecommerce Photography Services
Ecommerce is a trendy way of doing business today. This involves the use of a website or social media account to promote and sell products. Buyers visit the website with the intention of getting all...
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Branding a Cabin Rental in Red River, New Mexico
At the end of 2021, my wife and I entered a new and exciting side venture. We became the owners of a mountain vacation rental property in Red River, New Mexico. Red River, New Mexico Red River, New...
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